Social and corporate responsibility - sponsorship, donations, charity. These are concepts which help in establishing the "non-material" value of an organisation or a company. A successful company today must engage not only in sales, but also in care for the public as needed. Culture, the arts, education, children, sports, socially isolated groups - those are just a few areas in which companies can shape the image of a "good corporate citizen." The MRS Group offers its clients a change to design a sponsorship strategy which will, in the long term, contribute to the client’s image and improve its reputation among its target audience and in the eyes of the public at large.